Cineplex: Assessing the Business Case for Video Sell-Through

Michael Work

In 2008, Cineplex had only movie listings on their website and wanted to investigate the possibility of offering a digital storefront that would sell both physical DVDs as well as movie streaming / downloads.

Cineplex retained my services to evaluate the feasibility of entering the digital side of movie delivery, specifically to explore a “build vs. buy” technology model. The final outcome was a very detailed report outlining the pros and cons of several options along with the risk and reward associated with each.

MichaelCineplex: Assessing the Business Case for Video Sell-Through