Establishing a new brand in the cable and telecom space is a tall order, particularly with limited funding. Cable, in particular, is an insular group, where information about new technology is spread through a known network. SeaWell needed to influence from within – to break into the “club” and win over converts who would become brand champions and spread the word about our unique approach.
In 2008, Cineplex had only movie listings on their website and wanted to investigate the possibility of offering a digital storefront that would sell both physical DVDs as well as movie streaming / downloads.
Cineplex retained my services to evaluate the feasibility of entering the digital side of movie delivery, specifically to explore a “build vs. buy” technology model. The final outcome was a very detailed report outlining the pros and cons of several options along with the risk and reward associated with each.