Reaching Millenials with multiscreen

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Will Richmond recently published an article on how the Millenial cohort poses a unique acquisition problem for Pay-TV providers. As Will explains, the hot debate centers around whether Millenials, who appear to want only particular shows on demand, will ever subscribe to cable. He quotes Charlie Ergen, who’s DISH Network just secured OTT rights to Disney / ESPN channels, and goes on to support the notion that a $20-30 lower priced bundle …

MichaelReaching Millenials with multiscreen

Love is in the air: Pay TV consolidation hints at an OTT future

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It’s Valentine’s Day, and love is in the air. Comcast has expressed its love for Time Warner Cable. With 45 billion reasons. There’s a lot of love going on in the video content delivery business. Brightcove loves Unicorn. Ericsson loves Azuki. Verizon loves upLynk. And EdgeCast OnCue broke up with Intel but then quickly fell in love with Verizon. And behind the scenes, Apple is quietly, but forcefully,expressing its love for fiber. What’s this all about? Is it an early spring? Well, …

MichaelLove is in the air: Pay TV consolidation hints at an OTT future