Reaching Millenials with multiscreen

Michael broadband video Leave a Comment

Will Richmond recently published an article on how the Millenial cohort poses a unique acquisition problem for Pay-TV providers. As Will explains, the hot debate centers around whether Millenials, who appear to want only particular shows on demand, will ever subscribe to cable. He quotes Charlie Ergen, who’s DISH Network just secured OTT rights to Disney / ESPN channels, and goes on to support the notion that a $20-30 lower priced bundle …

MichaelReaching Millenials with multiscreen

Watching Video No.1 Activity: Why audience targeting is essential

Michael broadband video Leave a Comment

What is the number one activity on PC, mobile and tablet? According to an article from www.digitaltvnews.com on the latest report from GlobalWebIndex, the answer is video. GlobalWebIndex is world’s most detailed, on-going survey of digital behaviors and attitudes, and they recently released their largest-ever report on US Internet use. The Details The report demonstrates that the active usage picture is incredibly complex, with wide variations by device and target audience. The …

MichaelWatching Video No.1 Activity: Why audience targeting is essential