Reaching Millenials with multiscreen

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Will Richmond recently published an article on how the Millenial cohort poses a unique acquisition problem for Pay-TV providers. As Will explains, the hot debate centers around whether Millenials, who appear to want only particular shows on demand, will ever subscribe to cable. He quotes Charlie Ergen, who’s DISH Network just secured OTT rights to Disney / ESPN channels, and goes on to support the notion that a $20-30 lower priced bundle …

MichaelReaching Millenials with multiscreen