I help my clients understand what business they’re in, from market sizing research to developing in-depth business plans.
I study what problems customers are trying to solve, in order to improve products / services to better serve audience’s needs.
I help clients learn where audiences live and how to reach them. I have extensive B2B and B2C experience, particularly with online community and content marketing.
Work Experience
Each client has their own audiences, approaches, services and even internal culture. I take pains in each engagement to understand these nuances and bring them to bear on the ultimate recommendations: where are you going and how do you get there? Read some of my work experience to get a better idea of the kinds of challenges I’ve worked on.
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I write about how technology is affecting how we live and work, particularly video and social media. Please feel free to leave a comment and let me know what you think.
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